World Cup to go 3D
Streamed live on mobile phones, broadcast in ground-breaking 3-D and ubiquitous in its online presence — the 2010 World Cup in South Africa will be consumed across the planet like never before.
Traditionally, action from the showpiece has been broadcast on terrestrial television, via analog radio or set to print in newspapers, but in a few months the tournament will be available in many more ways.
From watching live matches on your phone or computer, to seeing the action explode around you in ultra-real 3-D or in free outdoor stadium events, the first World Cup to be held on the African continent is set to create new standards in availability.